All the latest UK technology news, reviews and analysis

IBM MobileFirst aims to smooth enterprise path to mobility

22 Feb 2013

IBM has unveiled a new brand designed to help consolidate and advance its mobile platforms.

Big Blue said that the MobileFirst line-up would include mobile software, services, security and analytics tools into a single brand for the enterprise market.

IBM is hoping that the newly-branded mobile portfolio will help the company connect with customers and give an enterprise-minded offering in a mobile space which has thus far been dominated by a consumer focus.

"To date, mobile computing has been dominated by discussions of new smartphones, operating systems, games and apps," said IBM middleware software senior vice president Robert LeBlanc.

"But enterprises have yet to tap into the potential of mobile business."

In addition to mobile applications and services, IBM said that the MobileFirst brand will offer firms a series of management and analytics tools aimed at the mobile sector. The tools will allow enterprises to track and analyse customer behaviour and patterns.

Additionally, the MobileFirst platform will offer a set of security tools including mobile access control and application vulnerability scanning tools.

The company hopes that the service will help customers get ahead of the mobile market and be better-equipped to handle mobile traffic for both internal and customer-facing applications.

"As these devices become ingrained in everything that we do, businesses are now in the palms of their customers' hands," LeBlanc said.

"IBM MobileFirst is designed to make the transformation to becoming a mobile enterprise a reality."

  • Comment  
  • Tweet  
  • Google plus  
  • Facebook  
  • LinkedIn  
  • Stumble Upon  
Shaun Nichols

Shaun Nichols is the US correspondent for He has been with the company since 2006, originally joining as a news intern at the site's San Francisco offices.

More on Mobile Phones
What do you think?
blog comments powered by Disqus

IT curriculum poll

With coding now compulsory in schools, how important are digital skills for the next generation of school leavers?

Popular Threads

Powered by Disqus
V3 Security Summit

V3 Security Summit Day 1: Advanced threat, IoT and phishing guidance incoming

Register and stay tuned for the latest cyber security news, analysis and guidance

Updating your subscription status Loading

Get the latest news (daily or weekly) direct to your inbox with V3 newsletters.

newsletter sign-up button

Getting started with virtualisation

Virtualisation can help you reduce costs, improve application availability, and simplify IT
management. However, getting started can be challenging


Converting big data and analytics insights into results

Successful leaders are infusing analytics throughout their organisations to drive smarter decisions, enable faster actions and optimise outcomes

Data Business Analyst - Wealth Management - Risk - Reg

I am currently hiring a Data Business Analyst on behalf...

Investment Management Business Analyst

I am seeking a bright, confident Buy side Business Analyst...

BI & Data Architect (Retail Banking)

We are currently recruiting for a BI & Data Architect...

Senior Informatica Developer

Senior Informatica Developer London, UK 6 Month Contract...
To send to more than one email address, simply separate each address with a comma.