All the latest UK technology news, reviews and analysis

Google takes aim at Apple with £1,049 Chromebook Pixel touch laptop

21 Feb 2013
Google's Pixel Chromebook is touch enabled

Google has moved to take on Apple in the high end laptop market with a new own-brand touch-enabled Chromebook device called the Pixel that will cost £1,049.

The device will go on order from Thursday in both the UK and the US and ship in April, but is priced far higher than previous models which were around $200-300 and built by firms such as Samsung, Asus, HP and Lenovo.

However, Google has built the Pixel itself, only using OEMs for guidance, and Google senior vice president for Chrome, Sundar Pichai said the firm is confident it can challenge Apple with the device.

"It will stand up very well against a MacBook Air," he said speaking via a live stream in the US on launch of the device on Thursday.

"It [The MacBook Air] doesn't have a high resolution screen, it doesn't have touch, so what you're getting from a hardware perspective is far superior [on the Pixel]," he said.

Google was also keen to tout the unique screen size of the device, which has an increased vertical screen with a 3:2 ratio, unlike the 16x9 or 16x10 screens more commonly seen.

"Because the web is about vertical content we wanted to give the device more screen size in this direction, so it has 18 percent more vertical height," added Pichai.

The Google Chromebook Pixel is designed to compete with Apple at the top end of the laptop market

Furthermore, the Pixel has a 239ppi display quality, which Pichai claimed is higher than most Windows 8 laptops, and has better brightness too with a 400nit display.

It's powered by an Intel iCore 5 processor and has 4GB of RAM. It has just 32GB of storage for the Wi-Fi version but buyers will be given 1TB of Google Drive data for three ears.

For US customers there's the ability the sign up to a 4G plan with Verizon to access high speed networks when on the move, and this device will cost $1,499, but this option is not available in the UK as yet. This version will also come with 64GB of storage.

  • Comment  
  • Tweet  
  • Google plus  
  • Facebook  
  • LinkedIn  
  • Stumble Upon  
Dan Worth

Dan Worth is the news editor for V3 having first joined the site as a reporter in November 2009. He specialises in a raft of areas including fixed and mobile telecoms, data protection, social media and government IT. Before joining V3 Dan covered communications technology, data handling and resilience in the emergency services sector on the BAPCO Journal

View Dan's Google+ profile

More on Operating Systems
What do you think?
blog comments powered by Disqus

BYOD vs CYOD vs BYOC poll

Which approach is your firm taking to managing employees' mobile devices?

Popular Threads

Powered by Disqus
Sony Xperia Z2 Tablet powered by Android KitKat 4.4

Sony Xperia Z2 Tablet video

We take a look at the lightweight, waterproof tablet

Updating your subscription status Loading

Get the latest news (daily or weekly) direct to your inbox with V3 newsletters.

newsletter sign-up button

Data protection: the key challenges

Deduplication is a foundational technology for efficient backup and recovery


iPad makes its mark in the enterprise

The iPad can become a supercharged unified communications endpoint, allowing users to enhance their productivity

Software Development Engineer

Develop: Customise: Configure. Maximise your technical...

Manual Test Analyst /Tester Windows SQL Finance

Manual Test Analyst /Tester Windows SQL Financial Software...

.NET 4.5 Software Engineer C# Visual Studio

.NET 4.5 Software Engineer C# Visual Studio An opportunity...

Senior Project Manager (Software, service, technology, digital

Senior Project Manager (Software, service, technology...
To send to more than one email address, simply separate each address with a comma.