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Yahoo revamps homepage in bid to regain visitors

20 Feb 2013

Yahoo has redesigned its homepage to offer users never ending news feeds.

The homepage will adapt to users preferences and interests. Yahoo will also allow users to login to the page with their Facebook account to see what their friends are reading.

"Yahoo first began as Jerry and Dave's Guide to the World Wide Web, a directory of links created to help organise the internet during its very early days," wrote Yahoo chief executive Marissa Mayer in a blog post.

"That simple directory evolved through the years into the Yahoo we know today - a starting point for your daily habits. Whether checking the latest news, sports scores, or just searching, Yahoo has always been about bringing you the very best of the web. And, today, we're introducing a new, more modern experience to do just that."

Yahoo's redesigned homepage will allow users to pick certain types of news they are interested in and customise their newsfeed based on what they like. As an example, Yahoo says users can choose specific categories of interest such as sports news or entertainment news.

The homepage will offer "infinite scroll" news feeds. According to Yahoo, the feature allows users to scroll through a near infinite amount news.

Yahoo will now also allow users to log-in to the site using their Facebook login or Yahoo ID.

By logging into the homepage using Facebook users have the chance to see a variety of articles "liked" by their social networking friends. The feature allows for Yahoo users to directly share news stories with their social networking groups as well.

According to Yahoo, the updated homepage is now also optimised for mobile. Tablet and smartphone users will reportedly notice a boost in speed when using the site.

Yahoo has struggled to regain its foothold in the market in recent years. The growth of Twitter and Google have been impeding on the firms success as both a news aggregate and search company.

However, with the appointment of former Google high flier Marissa Mayer the firm has seen some success. Mayer has attempted to revamp a variety of the firm's products and sales have seen an up tick under her watch.

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James Dohnert

James is a freelance writer and editor. In addition to ClickZ, his work has appeared in publications like V3, The Commonwealth Club,, and Shonen Jump magazine. He studied Journalism at Weber State University.

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