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Apple is threatening to disrupt yet another long-established industry, with multiple reports suggesting it is on the cusp of unveiling a watch-based iOS device.
Both The New York Times and Wall Street Journal cited company sources in reporting that the firm is working both with third-party manufacturers and its own internal research and development operations on an experimental device.
According to the reports, Apple's proposed wrist-mounted device would sport a curved-glass display screen and would perform similar tasks to the current family of iOS devices. No word on possible availability or release dates was given.
Apple has given no official comment on the matter.
While Apple does not currently offer any iOS devices in wristwatch form, the company does offer a similar-scale device with the iPod Nano.
Display and component developers have recently showcased prototype devices which used curved-glass screens similar to those described in the NYT and WSJ reports.
While start-up firms such as Pebble have been developing touchscreen "smart watch" hardware, the wrist-mounted device market has thus far seen limited interest from larger mobile device hardware developers.
Apple has been said to be examining a number of new form factors for its iOS family of products. In addition to the rumoured wrist-mounted device, the company has been reportedly considering new hardware configurations for the iPhone line.
Last year, the company introduced two new form factors with the larger-screened iPhone and the iPad Mini small-screen tablet.