All the latest UK technology news, reviews and analysis


Twitter boosts social advertising push with Bluefin buy

06 Feb 2013
Twitter logo

Twitter has announced it has acquired a social TV analytics company in a move that will help the firm further increase its advertising offerings.

The micro-blogging site is hugely popular during mainstream TV events, including sports, shows such as the X-Factor and films. Twitter could potentially bolster its appeal to advertisers if it can target TV-watching tweeters.

No details of the deal were announced but Twitter said in a blog post it would immediately stop selling the Bluefin technology to other firms so it could take advantage of its technology itself.

"We believe that Bluefin's data science capabilities and social TV expertise will help us create innovative new ad products and consumer experiences in the exciting intersection of Twitter and TV," it said.

"This acquisition reflects our commitment to the social TV market, and builds on our exclusive partnership with Nielsen announced in December to develop the Nielsen Twitter TV Rating, the centrepiece of social TV measurement based on Nielsen's SocialGuide platform."

Bluefin said in a blog post that joining Twitter would boost its capabilities by enabling it to reach a bigger audience

"While our products have always included data from multiple social media services, the reality is that Twitter is the platform where the overwhelming majority - about 95 percent - of public real-time engagement with TV happens," it said.

The move comes just a few days after Twitter admitted some 250,000 accounts were hacked, seemingly via a Java exploit, that has led to calls for it to boost its security features.

  • Comment  
  • Tweet  
  • Google plus  
  • Facebook  
  • LinkedIn  
  • Stumble Upon  
Dan Worth
About

Dan Worth is the news editor for V3 having first joined the site as a reporter in November 2009. He specialises in a raft of areas including fixed and mobile telecoms, data protection, social media and government IT. Before joining V3 Dan covered communications technology, data handling and resilience in the emergency services sector on the BAPCO Journal

View Dan's Google+ profile

More on Social Networking
What do you think?
blog comments powered by Disqus
Poll

Windows 10 poll

What are your first impressions of Windows 10?
13%
4%
10%
4%
22%
4%
43%

Popular Threads

Powered by Disqus
V3 Sungard roundtable event - Cloud computing security reliability and scalability discussion

CIOs debate how to overhaul businesses for the digital era

V3 hosts roundtable with Sungard Availability Services

Updating your subscription status Loading
Newsletters

Get the latest news (daily or weekly) direct to your inbox with V3 newsletters.

newsletter sign-up button
hpv3may

Getting started with virtualisation

Virtualisation can help you reduce costs, improve application availability, and simplify IT
management. However, getting started can be challenging

ibmv3may

Converting big data and analytics insights into results

Successful leaders are infusing analytics throughout their organisations to drive smarter decisions, enable faster actions and optimise outcomes

Web developer (.NET) - digital agency - Reading - up to £50,000

Web developer (.NET) - digital agency - Reading - up...

IT Development Manager

This is a unique and senior opportunity to establish...

IT Infrastructure Manager

Closing Date: 13/10/2014 Working within a diverse and...

Information Systems Application Development Manager

Information Systems Application Development Manager...
To send to more than one email address, simply separate each address with a comma.