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BlackBerry claims strong start for Z10 and issues developer rallying cry

05 Feb 2013
BlackBerry Jam Europe 2013

AMSTERDAM: BlackBerry has claimed it has seen strong sales of its first BlackBerry 10 device, the Z10, reporting that some stores have sold out in the UK.

The claim was made by BlackBerry's European managing director Stephen Bates during the BlackBerry Jam developer conference, taking place the week after the launch of its BlackBerry 10 platform.

"Customer reaction has proved we've taken the right path, and they are, choosing to buy [the Z10] in large numbers," he said.

The firm was keen to keep up the momentum, announcing availability of an updated BlackBerry 10.1 SDK that includes tools to help developers support Qwerty devices such as BlackBerry's own Q10 smartphone, as well as touchscreen devices.

BlackBerry also unveiled a BlackBerry Z10 Limited Edition handset (pictured above), which will be restricted to developers who have had an app accepted to the BlackBerry World app store by the end of February.

Each handset, which is a distinctive red colour, also has a unique serial number and will help developers to hone their apps on a production handset, according to BlackBerry.

Alec Saunders, BlackBerry vice president of developer relations, told the audience that while there were already a large number of applications on BlackBerry World, better quality apps were needed, especially those developed specifically for BlackBerry 10 rather than being ported from another platform.

The firm announced updates to its Built for BlackBerry programme, including a top Built for BlackBerry list on BlackBerry World that will showcase apps designed specifically for the new platform.

Eventually, the only apps on the BlackBerry World carousel will be Built for BlackBerry apps.

BlackBerry claimed that developer support for its platform grew by 28 percent during 2012, outpacing all other mobile platforms, and that it intended to continue that trend.

"We are continuing our commitment to developers, giving you everything you need to be successful," said Chris Smith, BlackBerry vice president of Application Platform and Tools.

"We are committed to making BlackBerry 10 the best platform, bar none."

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Daniel Robinson

Daniel Robinson is technology editor at V3, and has been working as a technology journalist for over two decades. Dan has served on a number of publications including PC Direct and enterprise news publication IT Week. Areas of coverage include desktops, laptops, smartphones, enterprise mobility, storage, networks, servers, microprocessors, virtualisation and cloud computing.

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