All the latest UK technology news, reviews and analysis

Top 10 Valentine's Day tech/celeb love-ins

14 Feb 2013

Companies love celebrities to help give them credibility and provide a familiar face to market their brands, and celebrities love companies for freebies, boosting their presence and, of course, cash.

It was no surprise then that when BlackBerry unveiled its BB10 operating system out came Alicia Keys, spouting some nonsense about having a fling with an iPhone before moving back to BlackBerry.

Not only this, but Keys became the "creative innovator director strategist" or "future imaginer" or something like that, for BlackBerry, as the love-in between firms and celebrity fans continues apace.

This got us thinking about some of the other bizarre tech-celeb love-ins we've seen in recent years as we head towards that most corporate and contrived of all marketing invented days - Valentine's Day.

10. Bill Gates and Jerry Seinfeld hit it off, sort of

Jerry Seinfeld and Bill Gates in a Windows advertisementOne of the most beloved US comics of all time, Jerry Seinfeld's eponymous show Seinfeld was a huge hit, with the star reportedly earning $5m per episode during its heyday. It's scary to imagine what Microsoft must have paid to use him in its adverts then.

The bizarre spots featured Seinfeld and that other renowned comic actor Bill Gates riffing on shoes and other hilarious comedic ideas, all in the guise of selling Redmond's dog-awful software update Vista.

The public didn't get it and they were soon canned, but the legendary adverts live on in our hearts, and more usefully YouTube, so we can relive them in all their awkward, stilted, glory.


  • Comment  
  • Tweet  
  • Google plus  
  • Facebook  
  • LinkedIn  
  • Stumble Upon  
Dan Worth

Dan Worth is the news editor for V3 having first joined the site as a reporter in November 2009. He specialises in a raft of areas including fixed and mobile telecoms, data protection, social media and government IT. Before joining V3 Dan covered communications technology, data handling and resilience in the emergency services sector on the BAPCO Journal

View Dan's Google+ profile

More on Mobile Phones
What do you think?
blog comments powered by Disqus

Work location poll - office, remote or home?

Where do you spend most time working on your primary work device?

Popular Threads

Powered by Disqus
LG G Flex 2 hands-on review

CES 2015: LG G Flex 2 video

A closer look at LG's latest curved-screen smartphone

Updating your subscription status Loading

Get the latest news (daily or weekly) direct to your inbox with V3 newsletters.

newsletter sign-up button

Getting started with virtualisation

Virtualisation can help you reduce costs, improve application availability, and simplify IT
management. However, getting started can be challenging


Converting big data and analytics insights into results

Successful leaders are infusing analytics throughout their organisations to drive smarter decisions, enable faster actions and optimise outcomes

Senior Project Manager - Agile, SaaS,

We are currently looking for a Senior Project Manager...

C#.NET and MVC 4/5 Contract Web Developer. near Chester

C#.NET and MVC 4/5 Contract Back end Developer. Near...

SQL Developer - SSIS / Integration Services / XML / Retail - London - £300-400pd

SQL Developer - SSIS / Integration Services / XML / Retail...

Lead Developer, Mobile, Agency, Greenfield, London, £70,000

Lead Developer, Mobile, Agency, Greenfield, London, £70...
To send to more than one email address, simply separate each address with a comma.