All the latest UK technology news, reviews and analysis

Three fires 4G price war salvo

04 Feb 2013
Three UK logo

Mobile operator Three has fired the opening shots in a 4G price war, promising that when its forthcoming services will cost no more than its existing 3G ones.

The move means customers that had been expecting to pay more for 4G services could be tempted to move to the operator, especially if the pricing from the likes of O2 and Vodafone matches that of EE, which was criticised for its high price plans and low data allowances.

Three is set to rollout 4G services later this year, both from spectrum is will be hoping to win from the ongoing auctions, but also by refarming its existing spectrum under a new Ofcom consultation and from some 1800MHz gained from EE last year.

"As we add the next wave of technology to our network, we've listened to our customers and thought long and hard about the right way to do it," said Three chief executive Dave Dyson.

"We don't want to limit ultrafast services to a select few based on a premium price and we've decided our customers will get this service as standard."

The move could open up a price war and this could prove good news for consumers and businesses alike, many of whom may have been bracing themselves for a costly upgrade to utilise new 4G services.

In January, EE - the first operator to go live with 4G services - announced a series of price re-jigs in a tacit admission it may have got its initial pricing structure wrong.

To date, EE has been coy about the number of customers are using its 4G services

  • Comment  
  • Tweet  
  • Google plus  
  • Facebook  
  • LinkedIn  
  • Stumble Upon  
Dan Worth

Dan Worth is the news editor for V3 having first joined the site as a reporter in November 2009. He specialises in a raft of areas including fixed and mobile telecoms, data protection, social media and government IT. Before joining V3 Dan covered communications technology, data handling and resilience in the emergency services sector on the BAPCO Journal

View Dan's Google+ profile

More on Finance
What do you think?
blog comments powered by Disqus

Windows 10 poll

What are your first impressions of Windows 10?

Popular Threads

Powered by Disqus
V3 Sungard roundtable event - Cloud computing security reliability and scalability discussion

CIOs debate how to overhaul businesses for the digital era

V3 hosts roundtable with Sungard Availability Services

Updating your subscription status Loading

Get the latest news (daily or weekly) direct to your inbox with V3 newsletters.

newsletter sign-up button

Getting started with virtualisation

Virtualisation can help you reduce costs, improve application availability, and simplify IT
management. However, getting started can be challenging


Converting big data and analytics insights into results

Successful leaders are infusing analytics throughout their organisations to drive smarter decisions, enable faster actions and optimise outcomes

IT Development Manager

This is a unique and senior opportunity to establish...

IT Infrastructure Manager

Closing Date: 13/10/2014 Working within a diverse and...

C# / WPF Developer - MVVM / IoC, CI, ORM, XUnit

C#, WPF, MVVM (MVVMLight a big bonus) Contract available...

ICT Programme Manager

Hounslow Civic Centre, London We are looking for...
To send to more than one email address, simply separate each address with a comma.