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Actifio updates Copy Data storage platform with pay-as-you-grow pricing

29 Jan 2013
Stacks in a datacentre

Actifio, a vendor specialising in storage and management of copy data in an enterprise environment, has unveiled an enhanced version of its software platform along with new ready-packaged configurations and a utility pricing option to let customers pay as they grow.

A relatively new firm, Actifio offers customers a storage platform capable of providing backup, snapshot and disaster recovery functions for any application using their production storage environment.

It claims to be able to do this at a cost 90 percent lower than operating traditional siloed systems for these functions, by virtualising it all into a dedicated appliance that can let customers recover any data almost instantly.

"Organisations are having to spend more and more of their IT budget storing copies of stuff rather than the data itself. Every time you deploy a new application or do something for compliance purposes, you have to make and store redundant copies for the lifecycle of that application, and the volumes are just ballooning," Actifio marketing director Andrew Gilman told V3.

"To address that we've virtualised data management into a new type of storage that is just optimised to manage copies of data, so you can eliminate backup software altogether."

Now, Actifio is making it easier for customers to acquire and deploy its platform, as well as rolling out version 5.1 with capabilities such as service level agreement compliance reporting and automatic disaster recovery testing.

To help with purchasing, Actifio is now offering both capital expenditure (capex) and operational expenditure (opex) pricing, the latter enabling customers to consume the platform as a service, according to Gilman.

"We believe this is where the market is heading for enterprise storage and we're leading the way by giving users the option to choose what works best for them," he said.

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Daniel Robinson

Daniel Robinson is technology editor at V3, and has been working as a technology journalist for over two decades. Dan has served on a number of publications including PC Direct and enterprise news publication IT Week. Areas of coverage include desktops, laptops, smartphones, enterprise mobility, storage, networks, servers, microprocessors, virtualisation and cloud computing.

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