All the latest UK technology news, reviews and analysis

Google search share dips again as Bing rises

22 Jan 2013
Microsoft Bing search home page

Google has seen its share of the UK search market fall to its lowest level in five years as competition from rivals, notably Microsoft's Bing service, continue to erode its lead.

Figures from Experian show that in December 2012 Google controlled 88.35 percent of the search market, down from 89.12 percent the month before and down from 91.15 percent in December 2011.

By contrast, Microsoft's Bing service saw its year-on-year share improve by 1.15 percent from 3.84 to 4.99 percent of the market. Yahoo also improved, up to 3.58 percent, a rise of 0.86 percent over the twelve month period.

Although the figures show Google has lost market share to its rivals, its huge share, at almost nine-tenth of the entire market, underlines its dominance in the sector.

"Clearly, Google still maintains a huge competitive edge over the other search engines in the UK market," said digital insights manager for Experian, James Murray.

"There are seven times more searches conducted on Google sites than on all the other search engines combined."

Nevertheless, he said Microsoft was making good ground and its deals with the like of Facebook were positive news.

"This is encouraging news for Microsoft as Bing once again starts to gain some momentum and traction in the UK search market," he said.

"Bing's availability across multiple Microsoft devices and becoming the default search engine on sites such as Facebook has also contributed to an increase in market share as the way in which consumers use search engines continues to diversify."

Google could also face a new threat from Facebook, which last week unveiled a new search service called Graph Search that's designed to utilise the huge amount of social data on its users to offer more personalised search results based on users' connections and networks.

The increase in market share for Google's rivals came as Experian saw a huge rise in the number of total visits to retail sites in the run up to Christmas. In total, 2.8 billion visits were made in the week ending 29 December 2012, up 30 percent on 2011.

The figures match the boom in online spending seen over the Christmas period by the likes of John Lewis, which has also led to the decline of leading retailers such as HMV and Blockbusters.

  • Comment  
  • Tweet  
  • Google plus  
  • Facebook  
  • LinkedIn  
  • Stumble Upon  
Dan Worth

Dan Worth is the news editor for V3 having first joined the site as a reporter in November 2009. He specialises in a raft of areas including fixed and mobile telecoms, data protection, social media and government IT. Before joining V3 Dan covered communications technology, data handling and resilience in the emergency services sector on the BAPCO Journal

View Dan's Google+ profile

More on Search
What do you think?
blog comments powered by Disqus

Tech gifts for Christmas 2014

Is a new tablet on your wish list this festive season, or have they become yesterday’s fad?

Popular Threads

Powered by Disqus
iPhone 6 is available in silver gold and space grey

iPhone 6 video review

The best iOS handset to date

Updating your subscription status Loading

Get the latest news (daily or weekly) direct to your inbox with V3 newsletters.

newsletter sign-up button

Getting started with virtualisation

Virtualisation can help you reduce costs, improve application availability, and simplify IT
management. However, getting started can be challenging


Converting big data and analytics insights into results

Successful leaders are infusing analytics throughout their organisations to drive smarter decisions, enable faster actions and optimise outcomes

Solution Specialist Developer MS Dynamics AX 2009 2012

Our client is a £2bn turnover UK company that operates...

SAP Solution Architect BASIS NETWEAVER SRM - HANA an advantage

Our client has built an exceptional reputation as a managed...

Technical Operations Manager NetApp HP 3Par Veritas EMC Storage

Our clients acclaimed business Critical IT approach combines...

Trainee 1st Line IT Support Engineer/Technician

Learning4You is looking for a Trainee 1st Line IT Support...
To send to more than one email address, simply separate each address with a comma.