The car. Such a simple, elegant, world-changing invention. Four wheels, an engine, and off you go. Over the years endless designs and improvements have been made by leading manufacturers such as Ferrari, Honda and Ford, to name but a few.
However, the world's technology giants are also turning their sights on the car, realising it's been devoid of any major technological innovations for some time, and the manufacturers are not unaware of this either.
As such, 2013 could well be the year in which car tech starts shifting from fantasy to reality, especially if the innovations and exciting ideas seen at the North American International Auto Show (NAIAS) in motor city itself Detroit this past week are anything to go by.
To highlight this, we've rounded-up 10 of the most exciting developments - either still in development or set to become mainstream - that we think will become standard features in all cars in the future.
10. Cars that call for help after crashes
Car crashes are terrible things. The serenity of movement shattered with horrible suddenness. Often, crashes requires the emergency services - often all three of fire, police and ambulance - on the scene to deal with the aftermath and treat passengers.
Of course, getting to the accident requires information on the event and its location, not always easily relayed if a people are injured, trapped or the accident occurred in a remote location. However, moves are afoot to not only allow cars to send GPS information to the emergency services, but to also dial for help too, using in-built phone capabilities.
This may sound far-fetched by Ford already have such a system in place using its SYNC technology - which it says has already saved lives - and the European Commission wants all cars sold in the region to have this capability, called eCall, by 2015.
Dan Worth is the news editor for V3 having first joined the site as a reporter in November 2009. He specialises in a raft of areas including fixed and mobile telecoms, data protection, social media and government IT. Before joining V3 Dan covered communications technology, data handling and resilience in the emergency services sector on the BAPCO Journal.