All the latest UK technology news, reviews and analysis


CES: Lenovo and Samsung bet big on Windows 8 touch capabilities

10 Jan 2013
Windows 8 Start screen

LAS VEGAS: Lenovo and Samsung have both touted the touch capabilities of Windows 8 systems as a key part of their strategies to build business-focused devices.

Lenovo senior vice president, Peter Hortensius claimed that the arrival of tablets and smartphones has fundamentally changed users' perception of computing.

"Touch has become ubiquitous. We are seeing more and more applications for both consumers and business users that take advantage of touch. Tablets and smartphones have transformed the way people interact with devices via touch capabilities," Hortensius told V3.

"It makes sense that PCs will become a viable part of that ecosystem. People always expect more from each new generation of PCs and operating systems and the enterprise is no exception."

Samsung US president Tim Baxter also highlighted the appeal Windows 8's touch application for businesses during the company's keynote address.

"Traditional concepts of mobile computing being redefined its about smartphones tablets and even hybrids of these devices," said Baxter.

"Windows 8 has brought a whole host of possibilities and one of these is touch."

Hortensius said Lenovo planned to target the enterprise market by offering users devices that could function as both a tablet and a PC, like its recently unveiled Thinkpad Helix.

"Lenovo offers the enterprise a variety of secure, convertible devices that help users take advantage of everything touch has to offer, ideal for business users in the enterprise," said Hortensius.

"All of these new convertible options from Lenovo with Windows 8 are giving users, both consumers and business users alike, the opportunity to interact with their PCs in an entirely new way."

Meanwhile, Samsung's Baxter claimed the appeal of touch combined with the Samsung brand's popularity and the growing bring-your-own-device (BYOD) trend would allow the company to increase its presence in the business computer market.

"We think this is a big opportunity for us. We're one of the most trusted consumer brands in the world and today we are also the top slate seller in the US and we're growing in the ultrabook space," said Baxter.

"B2B is a major focus for Samsung this year and we expects to see increase in the consumerisation of enterprise.

"Most companies embrace BYOD movement and we're well positioned to lead the market, there is more passion behind our brand than ever."

Windows 8 was released in October 2012. For a full look at Windows 8 and its touch capabilities check out V3's review.

  • Comment  
  • Tweet  
  • Google plus  
  • Facebook  
  • LinkedIn  
  • Stumble Upon  
Alastair Stevenson
About

Alastair has worked as a reporter covering security and mobile issues at V3 since March 2012. Before entering the field of journalism Alastair had worked in numerous industries as both a freelance copy writer and artist.

View Alastair's Google+ profile

More on Operating Systems
What do you think?
blog comments powered by Disqus
Poll

Windows 10 poll

What are your first impressions of Windows 10?
13%
3%
10%
4%
22%
4%
44%

Popular Threads

Powered by Disqus
V3 Sungard roundtable event - Cloud computing security reliability and scalability discussion

CIOs debate how to overhaul businesses for the digital era

V3 hosts roundtable with Sungard Availability Services

Updating your subscription status Loading
Newsletters

Get the latest news (daily or weekly) direct to your inbox with V3 newsletters.

newsletter sign-up button
hpv3may

Getting started with virtualisation

Virtualisation can help you reduce costs, improve application availability, and simplify IT
management. However, getting started can be challenging

ibmv3may

Converting big data and analytics insights into results

Successful leaders are infusing analytics throughout their organisations to drive smarter decisions, enable faster actions and optimise outcomes

Technical Support Analyst - Urgent - SQL, Application, Software

Technical Support Analyst - Urgent - Windows, Linux...

Director of New Marketing Channels / Head of Demand Innovation

Director of New Marketing Channels / Head of Demand Innovation...

Head of Testing

About University of Nottingham Are you are an experienced...

IT Systems Analyst / Systems Administrator

IT Systems Analyst / Systems Administrator job role required...
To send to more than one email address, simply separate each address with a comma.