Amazon has announced the start of a major recruitment drive seeking 100 new employees to be part of its IT and digital operations in its London offices.
The new recruits will be based in Amazon's global Digital Media Development Centre in the Barbican, which opened in September and houses hundreds of employees in design and development roles, working for two of the firm's subsidiaries, Pushbutton and LoveFilm.
Since the opening of the centre, Amazon has already hired 100 new staff members.
The extra 100 team members now being employed will include software development engineers, user-interface experts and graphic designers.
They will be focussed on a range of digital media projects, such as the creation of interactive digital services for TVs, game consoles, smartphones and PCs. The new recruits will also be asked to improve the digital experience on Amazon's global websites.
In an interview with V3, Paula Byrne, managing director of the Amazon Digital Media Development Centre, said the recruitment drive for the 100 employees is kicking off now.
"We're now actively recruiting and looking for the best talent around. The key is to find the skillset we need and employees who will relish the opportunity to work for such a recognised brand," said Byrne.
Byrne said the vacant positions are a mix of entry-level roles and those that require professionals with significant experience.
"We are interested in hiring graduates, largely those with a computer science degree, or those with user interface graphic design skills. Equally we are looking for experienced people and there are plenty of people in the UK that have solid experience in this area," she added.
"If we find the right people, we will find a role for them so it depends on who comes in the door really."
Byrne declined to comment on how many staff are now working at the Barbican centre.
Amazon has undergone a barrage of criticism recently in the press for failing to pay enough corporation tax in the UK.
However Byrne said UK professionals have not been put off by this criticism, and still want to work for the firm.
"We are showing no shortage of interest. On the contrary, people are looking for a solid career and looking to learn along the way. Amazon is a sought after potential employer."
Rosalie Marshall is the special projects editor and chief reporter at V3. Previously she was a reporter for IT Week and channel editor for online television site LocalGov.tv. Rosalie covers government IT, business applications, IT skills, open source technology and social networks.