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LAS VEGAS: Sony has unveiled its latest flagship smartphone, the Xperia Z, which it claims offers the highest level of waterproof protection on the market.
Sony's chief executive Kaz Hirai unveiled the Xperia Z during the company's Consumer Electronics Show keynote on Monday, touting its durability.
This includes waterproof to IP57 specifications, which should mean it can survive under a metre of water for up to 30 minutes, and IP55 for dust protection too.
The Xperia Z will run on modified version of Google's Android 4.1 Jelly Bean operating system and be powered by a quad-core Snapdragon S4 pro processor.
The device will be just 7.9mm thick and house a 5in 1080p screen packed with Sony's custom Bravia Engine 2 technology. Sony claims the technology makes the Xperia Z's screen offer better quality imaging than most HD TVs.
"This intelligent display tech has the sharpest and brighetest HD screen has ever brought to a smartphone," said Hirai.
The Xperia Z is also confirmed to house a 13MP rear-facing camera and custom Omnibalance design that Sony claimed makes it the most dust- and water-resistent smartphone currently available.
The handset will also feature Sony's home-built Onetouch near-field communication technology.
This is designed to facilitate the sharing of information between Sony products and allowing users to do things like quickly share files or link their smartphone with a speaker.
Hiriai claimed the slew of custom features on the Xperia Z would be a key factor that will help the company revitalise its ailing market share.
"When I was made CEO just nine months ago I pledged to drive growth in our traditional, strong areas. These include digital imaging games and mobile," said Hirai.
"In that journey today marks another milestone for us and with that let me introduce you to our new Flagship model the Xperia Z, which design and innovations offer a true superphone experience."
The firm also said that in some markets a slightly smaller version of Xperia Z - the Xperia ZL - would also be released in the first quarter of 2013.