Apple has revealed there have been 40 billion downloads from its App Store, with 20 billion downloads taking place in 2012 alone.
The huge numbers underline the strength of Apple's position in the market as owners of its iPhone, iPad and iPod Touch devices load their devices with third-party content.
Apple added that two billion apps were downloaded in December, a new one-month record, no doubt driven by new owners of its devices over the Christmas period.
The firm also revealed there are now 300,000 dedicated iPad apps available for its all-conquering tablet device, and 775,000 apps for the rest of its family of devices.
Newly installed senior vice president of Internet Software and Services, Eddy Cue, said the download figures proved the worth to developers of creating apps for the iOS platform.
"Developers have made over $7bn on the App Store, and we continue to invest in providing them with the best ecosystem so they can create the most innovative apps in the world," he said.
The end of year splurge on apps seen by Apple mirrors data reported by analytics firm Flurry, which reported that 1.7 billion apps were downloaded in the final week of 2012, no doubt as users rushed to populate Christmas purchases, such as the Kindle Fire, with new games and tools.
IDC analyst Francisco Jeronimo told V3 that Apple's success in the app market was not just down to its quantity, but also its quality, and that this was helping in its war against Android.
"What matters is the number of downloads, particularly the number of paid apps downloaded. Apple has a strong installed base of loyal users who spend more money buying apps for their iPhones compared with Android users," he said.
"The quality of the applications is what makes the difference. Because the iPhone has one single form-factor, developers don't have to struggle with different versions of the OS and different form factors.
"It is hard to find an app for the iPhone that does not run properly, while for Android most users have already downloaded apps that need to be deleted afterwards."
The figures bring Apple some good news on its software and apps systems, after the botched launch of its own Map software and its Do Not Disturb feature failing to switch itself off.
Dan Worth is the news editor for V3 having first joined the site as a reporter in November 2009. He specialises in a raft of areas including fixed and mobile telecoms, data protection, social media and government IT. Before joining V3 Dan covered communications technology, data handling and resilience in the emergency services sector on the BAPCO Journal.