All the latest UK technology news, reviews and analysis

Free apps dominate iOS space as users ignore business tools

18 Dec 2012

Two thirds of apps released in Apple's App Store this year were free-to-download, according to a new study from Appsfire.

The mark represents a sea change from 2008 when 74 percent of apps were pay-to-download. Appsfire founder Ouriel Ohayon says the high number of free apps available is a direct result of the growing number of so-called "freemium" mobile apps currently offered.

"Free is clearly prevailing over paid. Seventy four percent of apps published in 2008 were paid, in contrast to 34 percent this year," said Ohayon in a blog post.

"This can be explained by the growing popularity of in-app purchase as a way to efficiently monetise an app."

Over 339,000 apps were created for Apple's ecosystem this year, according to Appsfire. That number adds to the over 686,000 apps that have already been created for Apple. The App Store now offers over one million apps.

That figure is in comparison to the 675,000 apps available in the Google Play store this year.

According to Appsfire, many apps sold through Apple's App Store fail to generate any interest. The firm's study found that over 600,000 mobile apps got very little traction through user reviews and downloads.

Appfire says that out of the whole ecosystem only around 1,000 apps made it into the top ranks of the App Store this year. Apps make it into Apple's top rankings through an algorithm that takes into account downloads and reviews.

Game apps are only reported to make up around 17 percent of the total apps in the ecosystem. However, 64 percent of the top apps in the App Store are games. According to the study, only one in 1,690 non-gaming apps made it into the top 10 most popular apps in the store this year.

Appsfire also found that over 25 percent of approved apps in the store eventually get pulled by Apple. Apple has long been known to offer stricter app policies when compared to its competitors.

  • Comment  
  • Tweet  
  • Google plus  
  • Facebook  
  • LinkedIn  
  • Stumble Upon  
James Dohnert

James is a freelance writer and editor. In addition to ClickZ, his work has appeared in publications like V3, The Commonwealth Club,, and Shonen Jump magazine. He studied Journalism at Weber State University.

More on Mobile Software
What do you think?
blog comments powered by Disqus

Microsoft Azure outage

Is cloud computing reliable enough for business yet?

Popular Threads

Powered by Disqus
Apple iPhone 5 front featuring 4G and 4in screen

Apple iPhone 5 video demo

V3 gives the latest Apple smartphone an initial run-through

Updating your subscription status Loading

Get the latest news (daily or weekly) direct to your inbox with V3 newsletters.

newsletter sign-up button

Getting started with virtualisation

Virtualisation can help you reduce costs, improve application availability, and simplify IT
management. However, getting started can be challenging


Converting big data and analytics insights into results

Successful leaders are infusing analytics throughout their organisations to drive smarter decisions, enable faster actions and optimise outcomes

Journey Performance Consultant

My client are one of the largest financial organisations...

UX Designer

The Uk's fastest growing eCommerce organisation are looking...

Senior Consultant - Storage & Data Management

A Senior Consultant - Storage & Data Management is...

Agile Lead/SCRUM Master

The UK's leading betting and gaming organisation are...

To send to more than one email address, simply separate each address with a comma.