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Google's UK managing director Dan Cobley has blamed LG for the firm's inability to meet demand for its Nexus 4 smartphone.
Writing on his Google+ page in response to anger from customers who have yet to receive their handsets, Cobley also admitted Google's updates on the product's delivery and availability had been poor.
"Supplies from the manufacturer are scarce, and our communication has been flawed. I can offer an unreserved apology for our service and communication failures in this process," he wrote on the post.
"I know that what you are going through is unacceptable and we are all working through the nights and weekends to resolve this issue."
V3 contacted LG for its response to the criticisms but had received no reply at time of publication.
Cobley also claimed that those that have ordered a device and been given a three to five day shipping estimate should receive their devices shortly, hopefully in time for Christmas.
"You can expect an email notification early this week which will include tracking information. Although you will be initially charged in full, you will receive a credit for the shipping charge soon after.
"For others that received pre-Christmas shipping estimates, we anticipate processing your orders for fulfillment this week."
The Nexus 4 has twice sold out in a short period of time as consumers rush to get their hands on the device which offers high-end specs such as a quad-core processor but at a price point of £239 that's more usually seen for mid-tier devices.
Dan Worth is the news editor for V3 having first joined the site as a reporter in November 2009. He specialises in a raft of areas including fixed and mobile telecoms, data protection, social media and government IT. Before joining V3 Dan covered communications technology, data handling and resilience in the emergency services sector on the BAPCO Journal.