Apple has announced it sold two million iPhone 5 devices in China in its opening weekend of sales in the country.
Tim Cook, Apple's chief executive said the figures underlined the traction the firm was having in the nation as it looks to expand its key markets to keep revenues high.
"Customer response to iPhone 5 in China has been incredible, setting a new record with the best first weekend sales ever in China," he said.
"China is a very important market for us and customers there cannot wait to get their hands on Apple products."
The sales figures are no doubt impressive but fail to match the five million opening weekend sales when the device went on sale in markets including the US and the UK where Apple enjoys a stronger brand.
Apple will be hoping the figures convince investors the firm has what it takes to succeed in China. The nation is seen as a key growth area for all major firms in the mobile market. Some fear Apple may struggle to compete with the lower prices of Android phones.
Such concerns, and the recent debacle of its own Maps tool, have seen the firm's share price slump from almost $700 earlier in the year to just over $500, wiping billions off its market value.
The iPhone 5 recently came second in V3's round up of the best phone of 2012, losing out to the innovations seen on the Nokia Lumia 920 such as wireless charging and Pureview camera technology.
Dan Worth is the news editor for V3 having first joined the site as a reporter in November 2009. He specialises in a raft of areas including fixed and mobile telecoms, data protection, social media and government IT. Before joining V3 Dan covered communications technology, data handling and resilience in the emergency services sector on the BAPCO Journal.