All the latest UK technology news, reviews and analysis


HP Discover: HP's latest software strategy to focus on vertical markets

04 Dec 2012
An HP logo

FRANKFURT: HP is looking to diversify its software offerings by focusing on more specific industries through partnerships with vertical market players, according to its European chief technologist.

Speaking in Germany, Sukhi Gill said the firm's broad technology portfolio, which includes capabilities from the likes of Autonomy and Vertica, alongside its wider software offerings for businesses, means it is well placed to deliver on this plan.

He explained the firm would then only need to partner with relevant partners in specific industries to complete their offerings, helping them offer a dedicated service wrap, ahead of what he sees as broader and more rigid rivals like SAP, Microsoft or Oracle.

"What we want to do is go after more specific industries than what we do now - which is primarily just healthcare, transportation and the public sector - by partnering with relevant firms, say event management application providers," Gill said.

"We have 90 percent of the right technology in our offerings, and then by partnering for that last bit relevant to each industry we can complete this."

Gill also touted the firm's recent acquisitions and three analytic-focused research and development labs as evidence the firm had the capabilities to develop the right services for its customers.

"We have some of the best analytics technology thanks to Vertica and Autonomy, we are making clear advances in storage and so we have the basics there. We just need to push on the consulting side, to help customers identify, define and solve their problems," he said.

Gill noted that this focus on software services was a better strategy to lead the company forward than attempting to compete in hardware, particularly mobile where pricing made it difficult to compete anymore.

"It's a hugely competitive market with Android, iOS and Microsoft devices and I think with those three players our focus on the datacentre and analytics will bring more value than selling mobile devices," he said.

"Some firms are knocking out devices for $25, you've got the Raspberry Pi for £22 - everything is getting miniaturised so my sense is that investments around analytics and information will give us better rewards."

Gill's comments appear to go against the firm's chief executive Meg Whitman, who hinted earlier this year the firm could well enter the mobile market with its own devices.

  • Comment  
  • Tweet  
  • Google plus  
  • Facebook  
  • LinkedIn  
  • Stumble Upon  
Dan Worth
About

Dan Worth is the news editor for V3 having first joined the site as a reporter in November 2009. He specialises in a raft of areas including fixed and mobile telecoms, data protection, social media and government IT. Before joining V3 Dan covered communications technology, data handling and resilience in the emergency services sector on the BAPCO Journal

View Dan's Google+ profile

More on Mergers
What do you think?
blog comments powered by Disqus
Poll

BYOD vs CYOD vs BYOC poll

Which approach is your firm taking to managing employees' mobile devices?
20%
14%
4%
20%
30%
12%

Popular Threads

Powered by Disqus
Galaxy S5 vs One M8 video review

Galaxy S5 vs HTC One M8 video review

We see which Android contender is best for business

Updating your subscription status Loading
Newsletters

Get the latest news (daily or weekly) direct to your inbox with V3 newsletters.

newsletter sign-up button
hpv33

Data protection: the key challenges

Deduplication is a foundational technology for efficient backup and recovery

rdc2

iPad makes its mark in the enterprise

The iPad can become a supercharged unified communications endpoint, allowing users to enhance their productivity

Network Engineer - Urgent

Network Engineer - Southend on Sea / Basildon / South...

Web Developer PHP / MySQL/ HTML5 / CSS3 / JavaScript / jQuery

Web Developer - PHP / MySQL / HTML / CSS / JavaScript...

User Interface Developer - HTML- Fantastic award winning company

Job Title;- User Interface Developer - HTML- Fantastic...

Embedded C Developer - Bracknell

Job Title;- Embedded C Developer - Bracknell Description...
To send to more than one email address, simply separate each address with a comma.