HP Discover: HP boasts of 100,000 times faster data queries with storage updates

Also at Discover, HP announced an update to the StoreServ 7000 portfolio, which is designed to offer the same capabilities of tier one infrastructure to the mid-tier market.

The portfolio includes two new products, the 7200 and 7400, which both offer a number of similar functions to its existing tier one 10000 StoreServ product.

Scott explained that these capabilities include cluster support and mission critical platform updates based on the same technology as its existing tier one offerings.

"Storage is becoming increasingly complex and fragmented, but this is the exact opposite of HP's vision which is one of simplicity by introducing a single architecture for primary storage retention and protection," he said.

Scott also touted the 7400's capabilities against rivals such as EMC, claiming it not only matched EMC's tier one product's services, such as three-site replication, but went further to offer capabilities such as performance for mixed IT workloads including virtualisation.

The StoreServ 7200 is on sale now from $20,000 while the 7400 will start from $32,000.

The firm also updated its StoreOnce offering, aimed at the mid-market to offer firms improved data protection and deduplication capabilities.

This new portfolio is formed of two new single node products, the 2000 Backup and the 4000 Backup, and includes support for HP's Catalyst software.

Pricing for the StoreOnce 2000 Backup system starts at $10,000, while the StoreOnce 4000 Backup system starts at $30,000, with both available now globally.

Furthermore, HP announced new capabilities for its existing 6000 product, including granular reporting to facilitate client billing, flexible permissions for management of data traffic and other information.

At the Frankfurt event, HP was keen to tout the innovation coming from its Labs and the importance of its acquisitions with firms like 3PAR in the storage market and Autonomy in the software market, as it seeks to shift the focus away from its ongoing turbulence.

This includes a series of poor financial quarters and allegations that the former Autonomy management had misrepresented the financial performance of the firm, overvaluing it to the tune of $5bn, forcing HP into a hefty write-down in late November.