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Cloud set to disrupt the security market

30 Nov 2012
Cloud Computing Security

LAS VEGAS: The emergence of cloud computing platforms is creating a market for new security firms to make their mark.

With the growth of cloud platforms and the new IT architecture created by hosted services, start-ups and small firms are uniquely-positioned to take advantage of a relatively underserved space in enterprise security.

Misha Govshteyn, vice president of emerging products and co-founder of security firm AlertLogic, said that in many cases, large vendors are ill-equipped to serve customers of cloud services.

Govsheyn explained that the architecture of cloud platforms and the fluid nature of virtual instances presents challenges that conventional security cannot handle. As such, vendors who have made their living securing on-premise systems are often at a disadvantage.

"If you look at how security solutions are sold, it is either traditional software or more often it is network appliances, and you can't deploy appliances in the cloud, the network topology is different," he told V3.

"The vendors that are starting from the ground up have an advantage."

Those new firms could also face new challenges. Govsheyn said that his company believes firms will look to multiple cloud platforms, bringing the need for a single security console which can monitor and manage activity across multiple cloud computing services.

Much of the spread is due to the nature with which cloud computing is being introduced into the enterprise space. Govsheyn noted that in many cases, it is not the CIO who decides to adopt cloud computing platforms, but rather developers looking for a quick way to build and test a new project or initiative.

"If they can put it on a credit card they can do it without procurement getting involved and without IT involved," he said.

"It is very much grassroots, it only starts costing money when it goes live."

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Shaun Nichols

Shaun Nichols is the US correspondent for He has been with the company since 2006, originally joining as a news intern at the site's San Francisco offices.

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