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Apple's iPhone 5 rips smartphone crown from Android

28 Nov 2012
Apple iPhone 5 front featuring 4G and 4in screen

A new study from the Kantar Worldpanel ComTech has found that shipments of the iPhone 5 have put Apple back on top of the smartphone sales race in the US.

According to the study, smartphones running iOS accounted for 48 percent of US sales in the past three months. The study revealed that some of the iPhone's sales growth came by way of Android converts.

"The last time we saw iOS overtake Android in the US was when the iPhone 4S was released and Apple managed to retain its lead for three consecutive periods," said global consumer insight director at Kantar Worldpanel ComTech Dominic Sunnebo.

"This time we predict that Apple will beat its previous high of 49.3 percent [of sales] and achieve its highest ever share of the US smartphone market within the next two periods."

Kantar's study found that iOS smartphones out sell Android phones in the US by nearly a two percent margin. According to the study, 13 percent of Android users made the switch to Apple this year.

The figure comes with the fact that 62 percent of Apple users have upgraded their iPhone instead of making the jump to Android.

"While loyalty is clearly key, it is also important to make sure that new customers are attracted to your brand," continued Kantar.

"With roughly 60 percent of US iPhone 5 sales coming from existing customers and 40% from new consumers, Apple is achieving this at the moment."

The news that Android users are going to iPhones go in line with a recent Gartner projection. Gartner previously projected that iPhone users who made the switch to Android would come back with the release of the iPhone 5.

"We had stated at the launch of iPhone 5 that users that went from iPhone to Android when the iPhone 4 came out might have gone back to iOS," Carolina Milanesi, research vice president at Gartner, told V3.

The iPhone sales study comes following a recent report that found that Android tablets were making ground on iPad sales.

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James Dohnert

James is a freelance writer and editor. In addition to ClickZ, his work has appeared in publications like V3, The Commonwealth Club,, and Shonen Jump magazine. He studied Journalism at Weber State University.

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