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EE has announced details of pricing for its 4G tariffs on SIM-only contracts, within pricing starting from £21 per month for 500MB of data allowance.
The firm drew criticism for its contract pricing when it was announced in October, with the cheapest deals offering just 500MB of data for £36 per month on consumer deals.
However, the SIM-only pricing is notably cheaper, starting from £21 and rising to £36 a month for 5GB of data.
Between that offers vary from 1GB of data for £26 a month and 3GB of data a month for £31 a month. All deals are based on 12-month contracts and come with unlimited calls and texts.
The pricing is the same for all devices that can access 4G, including the iPhone 5, Nokia Lumia 920 and HTC One XL.
"We're really pleased to announce our superfast 4GEE SIM-only plans have launched today for customers. They are available initially to buy online or over the phone through our customer services team," said an EE spokesperson.
"They will also soon be available in store and we'll confirm a start date very shortly. The 12-month plans are £15 per month cheaper than our 24 month plans that include handsets - customers just need to pick their data plan."
EE will be hoping the cheaper prices entice customers to the superfast network, as it has admitted that to date uptake has not quite been as high as it hoped, although it remains confident it will grow over time.
The 4G rollout by EE comes several months ahead of rivals O2 and Vodafone, which will only go live once auctions for the new spectrum are carried out at the start of 2013.
The 4G service from EE is currently only available in 11 cities in the UK, with a further five cities expected to go live before the year's end.
Dan Worth is the news editor for V3 having first joined the site as a reporter in November 2009. He specialises in a raft of areas including fixed and mobile telecoms, data protection, social media and government IT. Before joining V3 Dan covered communications technology, data handling and resilience in the emergency services sector on the BAPCO Journal.