Google's latest flagship smartphone, the Nexus 4, has sold out on the official UK Play Store within minutes of being released.
Reports that both the 8GB and 16GB models of the Nexus 4 had sold out began to surface on Twitter at around 8.40am, just 10 minutes after smartphone went on sale in the UK.
wow! Nexus 4 sold out in UK in very fast time as well... did they only make 100 of them?— Scott (@Montalbert) November 13, 2012
At the time of publishing Google's official Play Store was still listing the device as "coming soon" and Google had declined V3's request for comment when the Nexus 4 would come back on sale.
The Nexus 4 was unveiled at the the end of October and runs using Google's latest Android 4.2 Jelly Bean operating system.
The device aims to target the same affordable market as the company's Nexus 7 tablet, with the 8GB model retailing for a modest £239 and the 16GB for £279.
Google also released an update to its Play Store and its new Nexus 10 tablet by Samsung, alongside its Nexus 4 smartphone.
At the time of publishing the £389, 32GB version of the Nexus 10 had sold out but the cheaper £319, 16GB model was still available.
The Google Play update expands the store's services to offer UK customers the ability purchase as well as rent movies and brings the company's Music service to Europe.
Check back with V3 later for full reviews of the Nexus 4 and Nexus 10.