The launch of Apple's latest 7in iPad may have sparked a new round of cut-throat competition in the white hot tablet market, but V3 readers have given the Mini a decidedly lukewarm reception, with the vast majority favouring other models.
In V3's most recent poll, we asked what tablet readers intended to buy, and the results are bad news for the Cupertino-based giant. Just over one in ten (12 percent) said the iPad Mini was top of their shopping list. By way of comparison, Google's Nexus 7 was the first choice for 29 percent of readers.
Not that the results make comfortable reading for the 7in gadget makers: a sliver under of quarter of readers (24 percent) said they did not want a tablet of any size, while a quarter intended to stick with their 10in model.
The results come as Apple aims to paint a positive light on the release of its iPad Mini, which has failed to impress some with the below-par screen quality.
Apple was keen to declare that it sold three million iPads in the first weekend that the new devices went on sale. And while sales of the iPad Mini undoubtedly made up a significant chunk, the figures have been inflated by including sales of its fourth-generation 10in iPad too.
Meanwhile, market watchers IDC have warned that Apple's domination of the tablet market is waning, as Android-based alternatives finally begin to cut the mustard.
The results will also be disappointing for Amazon, with just four percent tempted by its Kindle Fire. A further six percent said they would buy a 7in tablet from alternative firms.