All the latest UK technology news, reviews and analysis

Apple sees iPad dominance eroded as Android tablet sales surge

05 Nov 2012
Apple iPad

Tablet sales rocketed in the third quarter of 2012 according to the latest figures, but while Samsung and Amazon helped Android to grab a massive slice of that boom, Apple's dominance waned.

According to analyst house IDC more than 27.8 million tablets were shipped in the third quarter of 2012 – up 6.7 percent on the previous quarter - but during that time Apple saw its market share cut to 50.4 percent, compared to 65.5 percent in the previous quarter.

While Apple's dominance is clearer under threat, competitors have some ground to make up: Apple shipped 14 million iPads in the quarter, nearly three times the amount sold by its closest rival.

Apple's shipments are also up 26 percent on the 11.1 million iPads shifted in 2011 quarter.

Arch rival Samsung will nonetheless have taken heart from IDC's figures: it shipped 5.1 million of its Galaxy Tab and Note 10.1 devices – up 115 percent from Q2, and up 325 percent from the year-ago quarter, where it sold 1.2 million tablets.

'"We believe a sizeable percentage of consumers interested in buying an Apple tablet sat out the third quarter in anticipation of an announcement about the new iPad Mini,” said Tom Mainelli, research director at IDC.

But while the release of the iPad Mini may give Apple a boost in the next quarter – an important time for tablet vendors, as it includes the lucrative Christmas sales period – Mainelli predicted Android's assault on the tablet market would continue unabated.

“We believe the Mini's relatively high $329 starting price leaves plenty of room for Android vendors to build upon the success they achieved in the third quarter," he said.

Amazon's Kindle helped fuel Android's momentum, shipping 2.4 million units despite not introducing new models until very late in the quarter.

But while the Android tablet makers have begun to eat away at Apple's market share, IDC were sceptical about the prospects for Microsoft, which recently launched its own Surface tablet.

“Price points are critical in tablets, and Microsoft and its partners will have a tough time winning a share of consumer wallet with price points starting at $500,” added Ryan Reith, mobile device programme manager at IDC. 

  • Comment  
  • Tweet  
  • Google plus  
  • Facebook  
  • LinkedIn  
  • Stumble Upon  
More on Tablets
What do you think?
blog comments powered by Disqus

Windows 10 poll

What are your first impressions of Windows 10?

Popular Threads

Powered by Disqus
V3 Sungard roundtable event - Cloud computing security reliability and scalability discussion

CIOs debate how to overhaul businesses for the digital era

V3 hosts roundtable with Sungard Availability Services

Updating your subscription status Loading

Get the latest news (daily or weekly) direct to your inbox with V3 newsletters.

newsletter sign-up button

Getting started with virtualisation

Virtualisation can help you reduce costs, improve application availability, and simplify IT
management. However, getting started can be challenging


Converting big data and analytics insights into results

Successful leaders are infusing analytics throughout their organisations to drive smarter decisions, enable faster actions and optimise outcomes

Head of ICT

Inspiring? Enthusiastic? An ICT Leader? Then C&...

IT Support Analyst

IT Support Analyst Do you want a rewarding career...

Corporate Systems release Analyst

Post Number: HR3278 Closing Date: 11 November 2014 Salary...

IT Support Specialist (2nd line)

£38,439 pa + benefits A technical expert will thoroughly...
To send to more than one email address, simply separate each address with a comma.