All the latest UK technology news, reviews and analysis

Microsoft tipped for branded phone launch

02 Nov 2012
Steve Ballmer at Windows Phone 8 launch

Microsoft is reportedly planning to offer a branded handset model.

The Wall Street Journal cited sources within the company's manufacturing partners in reporting that the handset is currently undergoing a test phase in Asia. The device would reportedly offer a screen size between four and five inches, though no other details on availability or features were given.

The move would give Microsoft a branded offering for its Windows Phone 8 platform as well as a handset model to accompany its Surface tablet model. Currently, the company relies on vendors such as Samsung, HTC and Nokia to build and sell handsets.

Microsoft has said that the Windows Phone 8 handsets would be hitting the market internationally in November and rollouts would continue through the new year.

The company has not yet provided any formal comment on whether it would be seeking to develop a handset offering. When the company formerly launched Windows Phone 8 earlier this week, Microsoft highlighted upcoming handset models from all three of its major hardware partners.

Microsoft chief Steve Ballmer said in October that the company was planning to further expand its hardware operations, statements which touched off speculation that a handset release could be planned.

Currently, Windows Phone 8 is one of the few major smartphone platforms to not include a branded offering from its vendor. Apple and Research In Motion (RIM) both maintain exclusive rights to develop handsets for the iOS and BlackBerry platforms, while Google offers its Nexus line of handsets and tablets for Android.

The release of a branded tablet could further strain the relationship between Microsoft and its hardware partners. When the company first unveiled the Surface tablet earlier this year, analysts suggested that tablet vendors could be upset with the increased competition from Redmond.

  • Comment  
  • Tweet  
  • Google plus  
  • Facebook  
  • LinkedIn  
  • Stumble Upon  
Shaun Nichols

Shaun Nichols is the US correspondent for He has been with the company since 2006, originally joining as a news intern at the site's San Francisco offices.

More on Mobile Phones
What do you think?
blog comments powered by Disqus

Windows 10 poll

What are your first impressions of Windows 10?

Popular Threads

Powered by Disqus
V3 Sungard roundtable event - Cloud computing security reliability and scalability discussion

CIOs debate how to overhaul businesses for the digital era

V3 hosts roundtable with Sungard Availability Services

Updating your subscription status Loading

Get the latest news (daily or weekly) direct to your inbox with V3 newsletters.

newsletter sign-up button

Getting started with virtualisation

Virtualisation can help you reduce costs, improve application availability, and simplify IT
management. However, getting started can be challenging


Converting big data and analytics insights into results

Successful leaders are infusing analytics throughout their organisations to drive smarter decisions, enable faster actions and optimise outcomes

Web developer (.NET) - digital agency - Reading - up to £50,000

Web developer (.NET) - digital agency - Reading - up...

IT Development Manager

This is a unique and senior opportunity to establish...

IT Infrastructure Manager

Closing Date: 13/10/2014 Working within a diverse and...

Service Delivery Manager

Imagine a place that’s literally bursting with possibilities...
To send to more than one email address, simply separate each address with a comma.