Apple is widely expected to unveil its new iPad Mini device at an event next week that's taking place in San Francisco on 23 October.
Given how many rumours around previous Apple launches have been bang on the money we're fairly confident Tim Cook and his cohorts are set to reveal a 7in device in an effort to expand the firm's offering in the fast-growing tablet market.
The move also represents another chapter in Apple's assault on the market as it seeks to retain its number one position as rivals Google, Amazon, Samsung and Microsoft are all frantically trying to grab a piece of the market.
Of course, even if they don't, it's interesting to speculate on the reasons why Apple may look to enter this market one day.
10. Apple's out to steal Microsoft's limelight
Time was when Microsoft releases were international news and those from Apple were met with a shrug. But even while the roles have subsequently reversed, Apple still takes pleasure from twisting the nose of its old foe, it seems.
Microsoft's forthcoming Windows 8 launch, pegged for 26 October, is critical to the firms future fortunes. It is the firm's most significant release since Windows 95.
So what better way for Apple to steal the limelight, than to drop its own little bombshell a few days before. In some respects, the details of what it reveals are irrelevant. Apple will take the gloss off Microsoft's big moment.
Dan Worth is the news editor for V3 having first joined the site as a reporter in November 2009. He specialises in a raft of areas including fixed and mobile telecoms, data protection, social media and government IT. Before joining V3 Dan covered communications technology, data handling and resilience in the emergency services sector on the BAPCO Journal.