While new product unveilings and strategic shifts in the market always make for good coverage, nothing gets people talking like a good controversy.
And as controversy in the UK around Andrew Mitchell's insults to a policeman outside Number 10 continue to make headlines, we thought it would be fun to relive some of the best battles, burns and public meltdowns from some of the biggest names in the industry
After all, who doesn't enjoy those moments when billionaire business moguls and international corporations resort to behaving like small children?
10. Jobs declares "thermonuclear war" on Android
Steve Jobs may have been prone to hyperbole but he certainly wasn't one to mince words.
When Google dropped the Android OS on the mobile world it was Jobs who infamously promised to go "thermonuclear war" on the search giant. Jobs saw the competitor OS as "grand theft" and vowed to right the mobile OS wrong.
Of course, it didn't quite work out that way. Jobs sadly passed away before things got truly ugly between Google and Apple.
However, new Apple executive Tim Cook seems to be following in the thermonuclear spirit by launching a barrage of patent lawsuits at iPhone competitors whenever he gets the chance.