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RIM woos developers to AppWorld platform with $10,000 guarantee

26 Sep 2012
BlackBerry 10 at BlackBerry Jam Americas 2012

SAN JOSE: Research in Motion (RIM) has offered a $10,000 sales guarantee for developers after it claimed its AppWorld platform will generate them more sales and cost them less than using Apple's iOS App Store.

The $10,000 sales guarantee is RIM's latest tactic to woo developers, as it embarks on a desperate scramble for survival.

The company said that applications in the AppWorld store generate on average four percent more monthly revenue per application than iOS App Store offerings and cost 81 percent less to develop than Apple's platform. Additionally, the platform is cheaper and more lucrative than Android applications, RIM claimed.

Ronjon Nag, vice president of storefront and location services for RIM, told V3 that the company holds advantages over competitors, including a collection of more than 50 carrier deals which allow users to charge software purchases to their mobile bill.

"Carrier billing is an order of magnitude between three to 10 times the monetisation conversion rate," he explained.

"People do not have to put their credit cards in, it just goes on the phone bill."

To help further spur developer interest in the platform, RIM is offering developers a $10,000 revenue guarantee in which the company will pay out funds to any qualifying application which generates less than $10,000 on the service.

In order to qualify for the programme, an application must be written native in either HTML 5 or Adobe Air and utilise a BlackBerry 10 API. Additionally, an application must bring at least $1,000 of revenues in its first year of availability.

Nag said that, if things go according to plan, applications will surpass the $10,000 mark and the company will not have to cut many cheques.

"We are optimising on both sides, actually," he said, "if they all get their revenue, we will not have to pay that much out either, so it maps on both sides."

The move is part of a larger effort by RIM to make its platforms more developer friendly. Once notorious for being difficult to work with, the company is now banking on a more friendly strategy to bring developers to BlackBerry.

"This is a new RIM, before we would ship the phone and tell developers to build the apps for us," Nag admitted.

"Now you can write in any platform you want, we will give you the device ahead of time and we will pay you."

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Shaun Nichols

Shaun Nichols is the US correspondent for He has been with the company since 2006, originally joining as a news intern at the site's San Francisco offices.

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