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Facebook to offer mobile payments through carrier billing

24 Sep 2012
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Facebook has partnered with Bango to offer mobile payments through carrier billing.

Users of the social network can now pay for Facebook goods and be charged for it on their monthly mobile service bill. The new offering builds on Facebook's growing attempts to generate revenue through mobile devices.

"We're delighted to bring Bango's payment experience to Facebook," said Bango chief executive Ray Anderson.

"As the mobile web experience has matured and improved, consumers are increasingly keen to purchase digital goods on mobile devices. By ensuring a friction-less payment experience, Bango technology is unlocking the business potential of the mobile web."

Bango is a service that allows users to purchase digital goods without the need for inputting credit card information. The company's services allows for users to pay for goods on their smartphone using the financial information they give to their mobile phone service provider.

Facebook announced the Bango partnership last February. However, it took the companies seven months to implement the service into the Facebook mobile ecosystem.

Also, Facebook recently began using mobile data analytics to offer users personalised mobile app suggestions. 

The analytics-based marketing approach came with the introduction of a mobile app store which allowed users to get apps that are integrated with the social network.

Facebook has had a difficult run since its initial public offering last May. The company botched its opening on Wall Street and has been attempting to regain investor confidence ever since.

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James Dohnert
About

James is a freelance writer and editor. In addition to ClickZ, his work has appeared in publications like V3, The Commonwealth Club, CachedTech.com, and Shonen Jump magazine. He studied Journalism at Weber State University.

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