Apple has announced that sales of its iPhone 5 device hit a staggering five million on its opening weekend, as consumers' insatiable demand for the firm's devices shows no sign of abating.
Despite criticisms of the new Maps software in the iOS 6 update and some dissenting voices suggesting the iPhone 5 does not represent a significant update to the iPhone 4S, chief executive Tim Cook said the firm is having to work hard to meet such huge demand.
"While we have sold out of our initial supply, stores continue to receive iPhone 5 shipments regularly and customers can continue to order online and receive an estimated delivery date," he said.
"We appreciate everyone's patience and are working hard to build enough iPhone 5s for everyone."
Huge queues greeted the launch of the device, as is often the case for Apple products, with fans lining the streets in London for several days to get their hands on the device.
The firm may face a slowdown in products after a riot at one of the plants owned by its manufacturing partner Foxconn by some 2,000 workers forced the firm to shut the plant.
The sales figures are all the more impressive as they come after Samsung had touted 20 million sales of the Galaxy S3 in 100 days of its launch. With Apple hitting a quarter of that target in two days it will be confident of surpassing its arch-rival's milestone.
Dan Worth is the news editor for V3 having first joined the site as a reporter in November 2009. He specialises in a raft of areas including fixed and mobile telecoms, data protection, social media and government IT. Before joining V3 Dan covered communications technology, data handling and resilience in the emergency services sector on the BAPCO Journal.