Apple has reportedly promised that the Maps app introduced as part of its iOS 6 update for iPhones and iPads will improve, in the face of fierce criticism over its capabilities.
According to The New York Times, Apple representative Trudy Muller, promised the app would get better as people use it.
“We are continuously improving it, and as Maps is a cloud-based solution, the more people use it, the better it will get,” she is quoted as saying.
“We appreciate all of the customer feedback and are working hard to make the customer experience even better.”
Apple's Maps app replaced Google's version on iOS amid increasingly bitter rivalry between the two firms.
The latest version of iOS was released two days ahead of its the iPhone 5 , which allowed users of older models to try out the system.
But the mapping app has been met with widespread derision, after users reported glitches, including towns being wrongly located, areas lacking details and even a fictional airport.
This isn't the first time Apple has faced a deluge of criticism following a major product release.
Its iPhone 4 created a furore after users complained over unexpected loss of signal. Eventually, Apple was forced to offer buyers a free sleeve to overcome the issue.
Apple has not responded to request for comment at the time of publication.