All the latest UK technology news, reviews and analysis


Microsoft to spend £80m on Surface tablet and Windows Phone 8 staff giveaway

14 Sep 2012
Microsoft Surface

Microsoft is preparing to splash out tens of millions of dollars to build momentum for its forthcoming Surface RT tablet and Windows Phone 8 handsets, by giving them away for free to its 94,000-strong workforce.

According to a report by Forbes, Microsoft chief executive Steve Ballmer made the promise at the company's annual staff meeting, held in Seattle. The cost of such an offer is likely to range between £80m and £100m.

While the giveaway would barely dent Microsoft's revenues, it could make a small but important bump for Surface shipments.

According to analyst firm Gartner, Microsoft is expected to ship somewhere in the region of 4.86 million tablets in 2012. Handing out 94,000 Surface RT tablets would equate to about two percent of those expected shipments.

Meanwhile, Ballmer has previously predicted that there will be 500 million Windows 8 users by 2013. While his promise apparently extended to supplying all full-time employees with a new PC, that largesse will not help much in reaching that target.

But with Windows 8 and to a lesser extent Windows Phone 8 seen as departures from its traditional software, Microsoft is keen to get people to see its technology in action.

This is not the first time that Microsoft has portrayed itself as a company that likes to eat its own dog food. It made a similar promise when releasing Windows 7.

Microsoft has not responded to a request for comment at the time of publication.

  • Comment  
  • Tweet  
  • Google plus  
  • Facebook  
  • LinkedIn  
  • Stumble Upon  
More on Gadgets
What do you think?
blog comments powered by Disqus
Poll

Windows 7 end of mainstream support

What are your plans for when Microsoft ends mainstream support for Windows 7 in January 2015?
9%
9%
3%
66%
13%

Popular Threads

Powered by Disqus
LG G3 in gold black and white

LG G3 vs Galaxy S5 video

We pit the two Korean firms' flagship smartphones against each other

Updating your subscription status Loading
Newsletters

Get the latest news (daily or weekly) direct to your inbox with V3 newsletters.

newsletter sign-up button
hpv3may

Getting started with virtualisation

Virtualisation can help you reduce costs, improve application availability, and simplify IT
management. However, getting started can be challenging

ibmv3may

Converting big data and analytics insights into results

Successful leaders are infusing analytics throughout their organisations to drive smarter decisions, enable faster actions and optimise outcomes

SAP SD/MM US Localisation

*** SAP SD/MM US Localisation Consultant - New York...

Business Analyst Team Leader

Business Analyst Team Leader At Callcredit the...

Infrastructure Support Team Lead

Role: Infrastructure Support Team Lead Location...

Java Developer / J2EE / Spring / Hibernate / 6 Months / Market Rates / Swindon

Java Developer / J2EE / Spring / Hibernate / Developer...
To send to more than one email address, simply separate each address with a comma.