After months of waiting the world has finally been shown the Apple iPhone 5 and the response has been broadly positive. Support for 4G, a bigger screen and an improved processor are all seen a notable upgrades from Apple.
However, the same old design, a lack of near-field communication and a fairly hefty £529 price tag could put some off, especially as many other devices already on the market, and a few set to be released later this year, that could well prove more enticing.
With so much to choose from - the market has never been more competitive - V3 has put together a handy list of some of the main competitors to the iPhone 5 to help guide you through the plethora of manufacturers competing for your attention.
Honourable mention: Apple's own iPod Touch
A strange first option, perhaps, but as many commentators have noted, with the availability of so many apps that offer the ability to make calls and texts over Wi-Fi, the new iPod Touch unveiled by Apple could be a bit of a rival to the iPhone 5.
Simply download services like Skype and Whatsapp and you're good to go for voice and video calls and text messages, although admittedly without a Wi-Fi signal this plan somewhat collapses.
Still, you've got plenty of games to occupy your time and costing around $199 means it's far less of an investment than the iPhone 5 itself, which is over £500.
Dan Worth is the news editor for V3 having first joined the site as a reporter in November 2009. He specialises in a raft of areas including fixed and mobile telecoms, data protection, social media and government IT. Before joining V3 Dan covered communications technology, data handling and resilience in the emergency services sector on the BAPCO Journal.