September will be a busy month for the smartphone world. As everyone knows, it seems highly likely Apple will unveil its much-hyped iPhone 5, or the new iPhone, or something with an equally snappy name. Nokia and Microsoft too have a few tricks up their sleeves.
The two firms will unveil the next Nokia Windows Phone 8 devices on 5 September to try and grab the headlines before the Apple hype-machine moves into overdrive, a move Samsung has already undertaken.
What's more the platform, which includes several notable upgrades, could see Nokia finally competing with Android and iOS on an even-playing field, particularly as many consumers may finally be starting to tire of their aging devices and outmoded software.
However, it is imperative Nokia keeps up its end of the bargain and delivers the right hardware specs to really help the Windows Phone 8 update shine, so here we've listed the 10 improvements we hope to see Nokia bring to its next Lumia devices.
10. Keep the design fun, fresh and litigation free
One thing Nokia has on its sides is that its Lumia phones don't really look like any others on the market - even Apple agrees. That's good as it saves Nokia the worry of being sued for having their rectangles look too much like Apple's rectangles.
So, Apple, the coolest company on the planet, admires Nokia's phones, and so do we at V3. But Nokia can't rest on its laurels. It needs the new Lumia line to go even further, with striking curves, bold edges, and other dynamic terms for the design of a rectangular smartphone.
The Windows Phone operating system often catches the eye of the uninitiated, who often question what this strange, moving, dynamic, fun-looking live-tiles, is. And if Nokia can pull out an eye-catching hardware design to complement the OS, the devices really could turn some heads.
Dan Worth is the news editor for V3 having first joined the site as a reporter in November 2009. He specialises in a raft of areas including fixed and mobile telecoms, data protection, social media and government IT. Before joining V3 Dan covered communications technology, data handling and resilience in the emergency services sector on the BAPCO Journal.