SAN FRANCISCO: Small and medium-sized businesses are looking to adopt cloud and virtualisation technologies at a rate which often matches and in some cases surpasses that of their larger counterparts, say vendors.
Speaking with V3 at the 2012 VMworld conference, VMware vice president of mid-market and SMB sales Brandon Sweeney said that products such its View virtual workstation platform have received stronger-than-expected demand from smaller firms.
"It is really starting to scale up," Sweeney said. "Just in the US we are seeing an awful lot of interest in end user [systems]."
Sweeney said that many the attendees at this year's conference was from the SMB space. Many smaller companies have expressed interest even in larger platforms such as the vCloud Suite and software-defined datacentre, he added.
"At first blush you would think it is only for the Fortune 500 space," he explained. "But if you look at what customers want, it gets down to their level of IT sophistication."
In many cases, that level of sophistication can be even higher with smaller firms than with larger organisations. Sweeney said that many customers in the SMB space have sought out automated platforms as a way over helping overtasked IT staff.
"The reality is its one or two people, or 10 or 12 who have to solve these problems," he said.
"And that is why providing a single management pane with an integrated suite is easier for them."
Additionally, because smaller firms can be more agile they can make dramatic IT overhauls more readily and the push towards virtualisation happens faster, he claimed.
"When we find a white space customer and those who have a high level of IT aspiration or sophistication they move more quickly," said Sweeney.
"The adoption of that journey happens more quickly in the mid and small market customers than you would see up top, there are fewer decision makers."