So, finally, the UK is set for live, working 4G networks after Ofcom gave the green light to Everything Everywhere to provide services over its existing 1800MHz holdings, which could be online as early as 11 September.
This led to outrage among rivals in the industry, who claim the firm has been given a head-start in the market, with auctions for new services unlikely to be live until late 2013 or early 2014.
Undoubtedly for Everything Everywhere there is plenty it can use to entice customers to its network, but let's not get carried away with thinking 4G is some sort of mobile panacea, as there's plenty of issues that 4G will cause too.
The potential problems of 4G
5. 4G networks are still years away in reality
While Everything Everywhere may start offering some 4G services in set locations, most likely London and other major cities, for the majority there will be no difference in the services they are receiving.
Furthermore, for the vast majority it's not unreasonable to suggest it won't be until 2014 or even 2015 until they have 4G services as standard as auctions are still to take place, networks to be installed and phones with 4G capabilities to be launched.
Overall, the victory for Everything Everywhere this week is small, and still leaves the UK trailing far, far behind other nations such as Germany and the US.
Dan Worth is the news editor for V3 having first joined the site as a reporter in November 2009. He specialises in a raft of areas including fixed and mobile telecoms, data protection, social media and government IT. Before joining V3 Dan covered communications technology, data handling and resilience in the emergency services sector on the BAPCO Journal.