All the latest UK technology news, reviews and analysis


Twitter co-founders unveil latest social projects Branch and Medium

15 Aug 2012
The Twitter bird logo in blue on white

Two of the co-founders of Twitter have announced details of their latest social projects, called Branch and Medium.

The services have been dreamt up by Evan Williams and Biz Stone, who now work at start-up idea firm The Obvious Corporation, with both services appearing to be inspired by other popular social tools dominating the web.

The first service, Branch, is designed to let web users host more in-depth conversations with people they consider experts on a subject, while other web users can view the content of those discussions.

"Between articles, blog posts and tweets, the internet is dominated by monologues. So we want to build a home for dialogues online, by combining the intimacy of a dinner table conversation with the power of the internet," wrote head of product at Branch Josh Miller in a blog post.

These conversations can be viewed by anyone online, although only those invited to join in the discussion can post content, differing slightly from the Quora service where any user can ask and answer questions on any topic.

Meanwhile, Medium appears to mimic services such as Tumblr and Pinterest by providing a means for users to display and share content, with the option for others to add content that can be voted on by other users.

"Medium is designed to allow people to choose the level of contribution they prefer. We know that most people, most of the time, will simply read and view content, which is fine," explained Williams.

"If they choose, they can click to indicate whether they think something is good, giving feedback to the creator and increasing the likelihood others will see it."

Both services are currently invite only and it remains to be seen if yet more creative social and sharing tools are what internet users and businesses want.

However, many will no doubt be intrigued by the two offerings given the success and widespread use of Twitter in which Stone and Williams were so integral.

  • Comment  
  • Tweet  
  • Google plus  
  • Facebook  
  • LinkedIn  
  • Stumble Upon  
Dan Worth
About

Dan Worth is the news editor for V3 having first joined the site as a reporter in November 2009. He specialises in a raft of areas including fixed and mobile telecoms, data protection, social media and government IT. Before joining V3 Dan covered communications technology, data handling and resilience in the emergency services sector on the BAPCO Journal

View Dan's Google+ profile

More on Networks
What do you think?
blog comments powered by Disqus
Poll

BYOD vs CYOD vs BYOC poll

Which approach is your firm taking to managing employees' mobile devices?
20%
14%
4%
21%
29%
12%

Popular Threads

Powered by Disqus
Galaxy S5 vs One M8 video review

Galaxy S5 vs HTC One M8 video review

We see which Android contender is best for business

Updating your subscription status Loading
Newsletters

Get the latest news (daily or weekly) direct to your inbox with V3 newsletters.

newsletter sign-up button
hpv33

Data protection: the key challenges

Deduplication is a foundational technology for efficient backup and recovery

rdc2

iPad makes its mark in the enterprise

The iPad can become a supercharged unified communications endpoint, allowing users to enhance their productivity

Java Developer Clojure Android - Start-up

Java Developer / Software Engineer (Android Cloud Clojure...

Practice Manager

At Lloyds Banking Group our vision is to be the best...

IT Project Manager Derby

IT PROJECT MANAGER | Derby The Company A multi-service...

CNC Operator/Setter - Automotive

Classic CNC Operator role for anyone who has experience...
To send to more than one email address, simply separate each address with a comma.