Storage integrator Proact has launched a new online file storage service, Probox, to compete in the fast growing cloud storage market against the likes of DropBox, SkyDrive, iCloud and Google Drive.
Probox will allow employees to share and sync all their work files with their colleagues, and to their mobile devices automatically.
Proact commercial director Mark Butcher told V3 that unlike other file-sharing services in the market, Probox had been designed with business users in mind.
Butcher said Proact aims to give Probox users the flexibility they want, while ensuring enterprise-grade security.
"Many of our customers deny how many of their staff use Dropbox-type services. Staff use the services to store company critical information, but this leaves the IT department with no guarantee of security, knowledge of data location or control," he said.
"All users want is simplicity, but with the storage services on offer at the moment, many IT departments can't give them this. Current enterprise storage services are clunky and need a secure VPN service, hence why Dropbox has been so successful in businesses."
The new cloud service provides each employee with 20GB of personal storage space, and can sync data across a range of platforms including Mac, PC, iOS and Android.
When a user accesses Probox, all the data they transmit will be encrypted, said Butcher.
"All enterprises in the UK market will also be given the guarantee that all data will be stored in a tier three UK datacentre," added Butcher.
"There are storage enterprise cloud services out there but the security isn't up to scratch."
The release of Probox follows a series of hacking attacks on consumer storage provider Dropbox. Following the attacks, security engineers and analysts have warned UK businesses need to stop trusting free consumer services with their data.
Probox is priced at £6 per user, per month, for the 20GB of storage. Although Proact has just released the new service today in the UK and Europe, Probox has undergone beta testing for a number of months by Proact partner, NetApp.
Probox will face competition from a number of cloud storage firms that are specifically targeted at the enterprise and meet requirements when it comes to security, such as Ignite and Intronis and US firm Box.
Rosalie Marshall is the special projects editor and chief reporter at V3. Previously she was a reporter for IT Week and channel editor for online television site LocalGov.tv. Rosalie covers government IT, business applications, IT skills, open source technology and social networks.