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LOCOG reveals over eight million downloads of Olympics app

03 Aug 2012
Smartphone user

Over eight million people have downloaded the official Olympics Results application to keep up to date with key outcomes from the event, the London Organising Committee of the Olympic Games (LOCOG) has revealed.

Speaking at the Global Business Summit on ICT in London on Friday, LOCOG's chief information officer Gerry Pennell said that since the app went live on all major platforms it had been downloaded 8.1 million times and was being widely used during the Games.

"At any given point in the afternoons, such as on Thursday, we have about half a million people looking at results on the website, a third of which are using mobile devices [via the application]," he explained.

The Result application was unveiled in June, with LOCOG confirming to V3 in early July that it would be making the app available for Windows Phone devices as well, helping increase its reach due to the organisation's responsibilities.

"Our drivers are slightly different from some commercial enterprises and our remit as an organising committee is to engage with as many people as possible through as many channels as possible," Pennell said at the time.

Pennell also highlighted the huge role that technology had played in the delivery of the Games, explaining that one pound in every four spent by LOCOG had gone on technology.

This includes some 100,000 components such as scoreboards, digital displays and servers that have been installed in venues in the last six to eight weeks before the Games began.

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Dan Worth

Dan Worth is the news editor for V3 having first joined the site as a reporter in November 2009. He specialises in a raft of areas including fixed and mobile telecoms, data protection, social media and government IT. Before joining V3 Dan covered communications technology, data handling and resilience in the emergency services sector on the BAPCO Journal

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