Dell has rolled out a revamp for its Precision line of business desktops, aiming to attract professionals in the creative industries with its bold designs.
The company said that it would be adding three new models to the high-end mobile workstation line, including the return of the Precision Covet brand. Screen sizes will range from 15in to 17in and will include options for built-in 3D display hardware.
For users seeking a more portable notebook, the company is pitching the 15in M4700 model, while users who don't mind a heavier system can opt for the 17in M6700 and M6700 Covet special edition.
All of the Precision models will sport Intel third-generation Core i5 and i7 Extreme processors as well as high-speed memory and PCIe X16 hardware. Connectivity options will include HDMI and DisplayPort as well as VGA connectors.
Efraim Rovira, Dell Precision general manager, said that a customer outcry prompted the company to bring the Covet out of retirement. The notebook will feature a bright red casing and will be targeted at creative professionals.
"A couple of years ago we had our Covet edition and when we discontinued, we heard a lot from customers," Rivera explained.
"These systems are used by people that are creative, that see themselves wanting something that is a little different from everybody else."
Rivera also took time to chide rival Apple, noting the company's recent row with the EPEAT certification process.
"We are committed to EPEAT, we are not going in and out, we are not thinking about it twice."
Frank Soqui, Intel director of product development, said that the two companies had worked together to develop systems which would be better able to meet real-world customer needs and demands.
"It is easy to deliver on what they are not satisfied with, it is much harder to shoot at where you think they will go in the future," he explained.
"The essence of a mobile notebook is making sure that customers can go anywhere with that notebook and do what they need it to do."