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Box opens UK office to meet growing customer demands

19 Jun 2012
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Enterprise collaboration firm Box has announced the opening of a dedicated UK office in London to help the company work more closely with its growing number of clients in the country.

Box offers a number of functionalities akin to those of consumer tools such as Dropbox and Google Docs but with security controls that enforce user and data access policies, offering enterprises more control over staff access to data.

The UK headquarters will be the first of several it opens across Europe to give its growing customer base in the region a dedicated point of contact. The UK office will grow to 25 new employees by the end of the year, and then to 100 within 12 months' time.

The firm is also set to launch dedicated language versions of its product for the French, Germany, Spanish and Italian markets as demand for its services increases.

The firm's general manager, Whitney Tidmarsh Bouck, told V3 that the organic growth the firm was seeing in European markets meant it was a necessary step for the company to take.

"We've seen our customer base double recently so we wanted to get involved in the market actively after the natural growth we've seen," she said.

"This will allow us to engage with customers on the same time zones and have an active presence to help us reach more potential clients too."

She added that the firm will announce the hire of a new European managing director in a few weeks time.

The firm also announced it has expanded its collaboration with HP to further push its services into the SMB market. Currently HP offers Box's services bundled with its enterprise laptops and PCs and the firm said it hopes to expand this to its reseller community as well.

"That's definitely an area we want to lean on given HP's huge presence in Europe," Tidmarsh Bouck added.

The firm has seen strong growth in the last few years, and boasts some notable customers in the UK including the British Airport Authority (BAA), O2 and Volkswagen.

In May the firm announced plans to integrate its services with NetSuite's range of products to help provide customers with in-built capabilities to aid document sharing and editing on both desktop and mobile devices.

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Dan Worth

Dan Worth is the news editor for V3 having first joined the site as a reporter in November 2009. He specialises in a raft of areas including fixed and mobile telecoms, data protection, social media and government IT. Before joining V3 Dan covered communications technology, data handling and resilience in the emergency services sector on the BAPCO Journal

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