Microsoft is planning to enable 'do not track' as a default setting for its upcoming Internet Explorer 10 web browser.
The company said that the version of Internet Explorer scheduled to ship with its Windows 8 operating system will be set to block any website code which monitors user activity and browsing habits.
First introduced in 2011, the 'do not track' standard allows users to activate a mechanism which alerts a site upon loading that the user does not want to have their activity logged. Participating sites then withhold code which could track activity.
While the platform has been adopted by all of the major web browsers, privacy advocates have criticised the system for its requirement that both users and site operators need to opt in for the system to be effective.
Microsoft chief privacy officer Brendon Lynch said that the move was part of an effort by the company to improve user privacy. Lynch said that while it would be turning 'do not track' controls on by default, the company is not encouraging users to block out online marketing and analysis platforms.
"We hope that many consumers will see this value and make a conscious choice to share information in order to receive more personalised ad content," Lynch said in a blog post.
"Consumers should be empowered to make an informed choice and, for these reasons, we believe that for IE10 in Windows 8, a privacy-by-default state for online behavioural advertising is the right approach."
Both Windows 8 and IE10 are on track for final release later this year.