The hype around the expected launch of Apple's iPhone 5 later this year has already begun, with the news that demand is already so high that sales of other devices are being hurt as consumers wait to see what's on offer from Apple the top story of the week for V3 readers.
Such interest in the device, and its effect on the market, underlines just how dominate Apple remains, despite notable launches from handset makers HTC, Nokia and Samsung, with its recently announced Galaxy S3 smartphone.
However, interest in the Galaxy S3 smartphone shows Apple won't have it all its own way, though. Our Top 10 most exciting features in the Samsung Galaxy S3 was also widely read, underlining the huge interest in the firm's latest flagship smartphone range.
Elsewhere, news that Virgin is to begin offering in-flight mobile phone calls was of interest, and no doubt trepidation, to readers, who fear that another area of life where you could escape the incessant chatter of mobile phone users is set to disappea. Cue plenty of "I'm on a plane!" remarks coming to a runaway near you soon.
Apple iPhone 5 kills 2012 mobile market growth
Mobile market declines for the first time in 10 quarters as consumers hold off upgrading
RIM looks to BlackBerry 10 to reverse its fortunes
Mobile OS update and broadened management portfolio aimed at attracting users
Experts cast doubt on Pirate Pay's BitTorrent killing claims
People will find ways round Pirate Bay torrent blocking services, says researcher
Top 10 most exciting Samsung Galaxy S3 features
Has the South Korean giant got what it takes to bring down the iPhone?
DDoS attack takes down Pirate Bay file-sharing site
Group dismisses claims Anonymous involved in the attack
Asus Transformer Pad TF300 review
A great tablet that sacrifices build quality in the name of performance
HTC One S review - reviews for UK IT professionals
A stripped-down version of the company's flagship One X smartphone
Virgin limits in-flight mobile calling service to 10 people
O2 and Vodafone users will be able to use mobiles during London-New York flights
Joey Barton uses Twitter's promoted messages tool to apologise for sending off
Although the tone is hardly one ringing with remorse
Apple to expand new iPhone screen size to compete with Android giants
Next model to boast 4in display, according to reports
Madeline Bennett is editor of V3 and The INQUIRER. Previously, she was editor of IT Week. Prior to becoming a journalist, Madeline was an English teacher at a London secondary school. Madeline is a regular technology commentator on TV and radio, including Sky, BBC and CNN.