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Facebook lets users pay to promote their posts

14 May 2012
Facebook

Facebook has devised a new means to coin in the cash by offering users a chance to promote their posts in exchange for a small fee.

The system is initially being tested on users in New Zealand, where they can pay up £1 to promote an important post using a credit or debit card, or PayPal.

The Highlighted Posts system was first spotted by a user in Whangarei, who alerted New Zealand news site Stuff about the paid-for post offer.

Facebook has subsequently confirmed to Stuff that it is trying out a number of options that let users promote posts.

“We're constantly testing new features across the site. This particular test is simply to gauge people’s interest in this method of sharing with their friends," Facebook said.

The move would open up a new revenue stream for the social network giant, as it prepares for its initial public offering.

Sites such as Craigslist have used paid-for-promotion to give prominence to users' posts, but it marks a new strategy for Facebook.

The system may also be of interest to businesses, who may use the system as another form of advertising on the site.

But it is not yet clear at this stage whether Facebook intends to roll out the feature to users in the rest of the world.

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