All the latest UK technology news, reviews and analysis


Facebook reveals App Store plan as IPO nears

11 May 2012
Facebook

With its initial public offering (IPO) just days away, Facebook has unveiled a paid applications store which could help bring the firm additional income.

The company said that its App Center service would allow developers to offer their applications to users as both free and paid applications on the iOS and Android mobile platforms as well as web-based applications.

As with other app stores, Facebook's App Center service will allow developers to set a one-time price on their applications which users will pay in order to install and run the app on the Facebook site.

"The App Center is designed to grow mobile apps that use Facebook, whether they’re on iOS, Android or the mobile web," wrote Facebook engineer Aaron Brady.

"From the mobile App Center, users can browse apps that are compatible with their device, and if a mobile app requires installation, they will be sent to download the app from the App Store or Google Play."

The unveiling of the App Store comes as Facebook prepares to undertake its landmark IPO. Executives are currently touring the US to discuss the IPO with potential investors and financial analysts.

Industry pundits believe that the launch of App Center will help the company show investors that solid revenue streams exist for Facebook.

"The App Center is where much of Facebook's anticipated 25 per cent per year growth will have to come from, so it is part and parcel to setting a high valuation," said Rob Enderle, principal analyst with the Enderle Group.

"Pushing it out now is critical to their ability to sell financial analysts on the idea they can have this sustained 25 per cent annual growth needed to justify a near $100bn valuation."

  • Comment  
  • Tweet  
  • Google plus  
  • Facebook  
  • LinkedIn  
  • Stumble Upon  
Shaun Nichols
About

Shaun Nichols is the US correspondent for V3.co.uk. He has been with the company since 2006, originally joining as a news intern at the site's San Francisco offices.

More on Social Networking
What do you think?
blog comments powered by Disqus
Poll

BYOD vs CYOD vs BYOC poll

Which approach is your firm taking to managing employees' mobile devices?
23%
14%
4%
16%
31%
12%

Popular Threads

Powered by Disqus
Galaxy S5 vs iPhone 5S vs Nexus 5 showdown

Galaxy S5 vs iPhone 5S vs Nexus 5

We speed test three of the most popular smartphones

Updating your subscription status Loading
Newsletters

Get the latest news (daily or weekly) direct to your inbox with V3 newsletters.

newsletter sign-up button
hpv33

Data protection: the key challenges

Deduplication is a foundational technology for efficient backup and recovery

rdc2

iPad makes its mark in the enterprise

The iPad can become a supercharged unified communications endpoint, allowing users to enhance their productivity

Software Development Engineer

Develop: Customise: Configure. Maximise your technical...

Magento Developer

Tile Mountain is a one stop online shop for all your...

ASP .Net Developer - Edinburgh

Realise is a leading full service digital, design, marketing...

ICT Network Manager

We are looking for a strong and proven Network Manager...
To send to more than one email address, simply separate each address with a comma.