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Last year the government announced its intention to build a 'Tech City' in London's East End to rival Silicon Valley. The area has seen growing investment in recent months, and the arrival of an increasing number of start-ups.
V3 thought it was time to interview these 'Silicon Roundabout' entrepreneurs to find out why they decided to set up bases in the area.
Featured in the video are Huddle chief executive and co-founder Alastair Mitchell, Yammer EMEA head of professional services Mike Grafham, Moo chief executive and founder Richard Moross, Caped Koala chief executive Neil Gallagher and TechHub chief executive and founder Elizabeth Varley.
This week the start-ups have been featured in a series of Tech City reports, videos and opinion pieces on why they located to London's East End and how they see the area developing in the future.
Tomorrow we will run a Q&A piece with more start-ups from the area to get their views on the best coffee shops and how they get to work.
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