All the latest UK technology news, reviews and analysis

Zynga files for $1bn IPO to take social network games mainstream

by Shaun Nichols

01 Jul 2011

Be the first to comment

  • Tweet this

Social networking games developer Zynga has filed for an initial public offering (IPO) worth $1bn.

The company filed paperwork with the US Securities and Exchange Commission on Friday to begin offering its shares to the public. No date for the IPO was given, and the filing omitted the starting price that the company will seek for shares.

Zynga, which is best known for its FarmVille social networking game, reported $597m in revenues last year, and has been among the biggest beneficiaries of Facebook's third-party application platform.

Zynga noted in the filing that its business model is entirely dependant on the continued success of Facebook.

"Facebook is the primary distribution, marketing, promotion and payment platform for our games," the company said.

"We generate substantially all of our revenue and players through the Facebook platform and expect to continue to do so for the foreseeable future."

The Zynga filing is the latest in a busy year for IPOs in the enterprise and consumer technology spaces. LinkedIn saw its shares surge earlier this year when the professional social network service went public.

Soon after, sold-state hard drive specialist Fusion-io detailed its plans to go public, followed by social networking site Groupon and music streaming service Pandora Media.

Perhaps the biggest IPO in recent memory, however, will occur early in 2012, when Facebook is expected to go public.

Do you agree?

 

Add your comment

We won't publish your address
By submitting a comment you agree to abide by our Terms & Conditions. Your comment will be moderated before publication.

Poll

Flame virus poll

Are you confident that the UK's IT infrastructure is secure from attack in the wake of the Flame malware revelations?

37%

0%

10%

53%

Connect with V3.co.uk

Sign up to our daily or weekly newsletters

Symanteccloud

Social networking: a guide for IT managers

Social networking is almost ubiquitous. This white paper examines the benefits and risks and it looks at the different ways companies can reconcile them

Riverbed

Mitigating the risks of IT change

The importance of understanding your infrastructure

Technischer Consultant

Ihre Aufgaben Sie sind zuständig für die Beratung...

MS Visual Basic Programmierer

***MS Visual Basic Programmierer mit Oracle DB-Erfahrung...

IT Business Analyst

IT Business Analyst Location: London, but...

Senior Software Developer

Senior Software Developer Company overview...

To send to more than one email address, simply separate each address with a comma.