Lytro Camera 3.0 promises focus-free digital imaging

Digital imaging startup Lytro has announced a camera that the company claims will allow users to take pictures without needing to focus.

Lytro's Camera 3.0 will utilise a special sensor that is able to capture the "light field" of an image, combining conventional imaging data with additional information on the direction and intensity of light beams. This infomation is recorded and can be used to focus on any part of an image.

The company said pricing and image sizes are comparable with those of standard digital cameras.

Additionally, the camera will sport embedded software that replaces the hardware components of a conventional digital camera and allow for faster processing of image data.

"The move from film to digital was extraordinary and opened up picture taking to a much larger audience," said Lytro chief executive and founder Dr Ren Ng.

"Lytro is introducing Camera 3.0, a breakthrough that lets you nail your shot every time and never miss a moment."

Lytro hardware has already won some very well-known backers for its device. The startup has raised some $50m in venture capital funding, including support from Netscape founder and Silicon Valley legend Marc Andreesen.

While no official launch date for the camera has been given, Lytro said that it will begin offering the device this year. Users can reserve a camera through the company's web site.